Steel Authority of India Limited (SAIL) has been conferred with eight National Awards by the Public Relations Society of India (PRSI) for excellence in corporate communication. The awards were presented during the 47th All India Public Relations Conference held in Dehradun.
SAIL received recognition across diverse categories, including Best Advertising Campaign using AI, Best Use of AI in PR Campaign, Corporate Website, Most Impressive Event Management, Make in India (Defence Sector), E-Newsletter, Best Internal Communication Campaign, and Sustainable Development Report.
The awards acknowledge SAIL’s innovative use of artificial intelligence, digital platforms, and integrated communication strategies to strengthen stakeholder engagement and brand outreach. Chairman Amarendu Prakash congratulated the communication team, stating that the recognition reflects SAIL’s commitment to transparency, creativity, and adoption of new-age technologies in public communication.
PRSI National Awards are among the most prestigious honours in the field of public relations in India, recognising excellence and professionalism in communication practices.