In India’s bustling tech ecosystem, artificial intelligence (AI) is more than just a buzzword, it’s a transformative force reshaping industries, startups, and consumer experiences. As businesses and innovators harness AI to enhance product development, the country is witnessing a revolutionary shift towards data-driven decision-making, automation, and smarter solutions.
Yet, amid this rapid technological evolution, industry leaders emphasize a crucial distinction: AI does not replace human intelligence; it amplifies it.
AI Meets Human Ingenuity
“AI may be a powerful accelerator, but it’s human intelligence with all its creativity, empathy, and instinct—that truly drives progress,” says Manoj Swarup, Founder & Innovator at LyfeIndex.
Swarup highlights AI’s role in helping Indian industries innovate faster, reduce costs, and scale operations more efficiently. However, he stresses that the heart of every breakthrough still lies in human imagination, problem-solving, and emotional intelligence.
“By integrating AI thoughtfully, Indian industries can leap over legacy hurdles and compete on a global scale, while staying rooted in uniquely Indian values, perspectives, and creativity,” he adds.
AI Reshaping Public Relations and Analytics
AI’s impact extends far beyond tech startups—it’s revolutionizing even traditional industries such as public relations. According to Shringesh Vyas, VP – Analytics at Concept BIU, AI now plays a pivotal role in every stage of PR, from planning and execution to analysis and measurement.
“In terms of execution, AI streamlines various tasks—from writing press releases to identifying the right media contacts and journalists for personalized outreach via email and WhatsApp,” Vyas explains.
AI also enables real-time monitoring of crises, ensuring brands can quickly strategize their responses. With automated summarization of key insights and data-driven reporting, AI is transforming PR efficiency, reducing manpower costs while amplifying results.
Bridging Gaps in Legal Tech
Legal technology in India is undergoing its own AI-driven transformation, making law more accessible to those who previously lacked support.
Shreya Sharma, Founder of Rest The Case, sees AI as a force for democratizing legal assistance. “AI is making law simpler and more accessible, especially for those who can’t afford traditional legal support,” she says.
From document drafting and legal outcome prediction to user-friendly guidance through legal procedures, AI is equipping individuals with tools previously limited to specialized legal firms. However, Sharma underscores the importance of building AI solutions with a people-first approach.
“As AI continues to grow, what matters most is that we build thoughtfully, solving real problems for real people,” she affirms.
AI Accelerating Product Innovation
“AI is gradually becoming a valuable tool in product development across industries, including skincare. While we are still in the early stages of exploring its potential, we recognize how AI can support better consumer insights, ingredient research, and trend forecasting. As the Indian market continues to evolve, there’s a growing opportunity to integrate AI in a way that enhances both innovation and efficiency. We’re keeping a close eye on advancements in this space, with a focus on how it can meaningfully complement our existing processes and help us serve our consumers better in the long run,” says Tanay Sharma, COO and Co- Founder, CITTA.
India’s thriving startup scene and established enterprises alike are harnessing AI for faster and smarter product development.
“India is quickly becoming a hub of innovation for the world, and Artificial Intelligence is at the forefront of product development transformation,” states Eric Fonseca, Co-Founder and Director of IndoAI Technologies.
Fonseca highlights AI-powered tools that analyze consumer behavior, forecast market trends, and personalize products using real-time data. Whether it’s AI-driven diagnostics in healthcare or optimized vehicle design in the automotive sector, AI is driving efficiency across industries.
The Indian government’s initiatives, such as the National AI Strategy and increased funding in technology, further fuel this momentum. India’s strong talent pool in data science and engineering ensures a fertile ground for AI-driven solutions.
“As India keeps making investments in digital infrastructure and education, the use of AI in product development is likely to skyrocket,” Fonseca predicts.
AI: A Catalyst, Not a Replacement
India’s AI revolution is proving that artificial intelligence is not merely about automation, it’s about empowerment. By integrating AI into product development, Indian innovators are leapfrogging traditional barriers while retaining the essence of human ingenuity, creativity, and problem-solving.
AI is no longer a futuristic concept; it’s a present reality, reshaping how India builds products for the world. The challenge ahead is ensuring that AI remains an enabler rather than a substitute—enhancing human capabilities while solving real problems in meaningful ways.