The Agricultural and Processed Food Products Export Development Authority (APEDA), under the Ministry of Commerce and Industry, Government of India has announced the global revival of the traditional Indian Goli Soda, rebranded as Goli Pop Soda. This iconic beverage, once a household staple, is making a remarkable comeback on the global stage owing to its innovative invention and strategic international expansion.
The product has already made strong inroads in global markets, including successful trial shipments to the USA, UK, Europe and Gulf countries. A strategic partnership with Fair Exports India has ensured stable deliveries to Lulu Hypermarket, one of the largest retail chains in the Gulf region. Thousands of bottles have been stocked in Lulu outlets, receiving an overwhelmingly positive response.
In the UK, Goli Pop Soda has rapidly evolved into a cultural phenomenon, attracting consumers who embrace the blend of traditional Indian flavours with a modern twist. This development represents a significant step in showcasing India’s rich beverage heritage on the global stage.
To celebrate this milestone, APEDA supported the flag-launching ceremony organized by ABNN on 4 February 2025, marking the official global launch of Goli Pop Soda. The event reaffirmed India’s commitment to promote authentic, high-quality products and strengthen its presence in the international beverage market.
The revival of Goli Soda, which was almost extinct due to the dominance of multinational beverage companies, is a significant milestone in India’s efforts to promote and export authentic, homegrown food and beverage products. Combining nostalgia with modern packaging, Goli Pop Soda has successfully reintroduced the essence of this beloved beverage to contemporary consumers around the world.
What makes Goli Pop Soda stand out is its innovative packaging, which features a unique pop opener that recreates the old fizzy burst that Indian consumers miss. This thoughtful rebranding has appealed to international markets, establishing the beverage as an exciting and trendy product.